Page 3 - Hugo Boss Catalogo_2019

HUGO BOSS is a global leader in the upper premium apparel market. With some 14,000 employees
around the world, the German Group develops and sells high-quality fashions and accessories for
women and men under its BOSS and HUGO brands. Its products range from classic contemporary
apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed
products including fragrances, eyewear, watches, home, kids wear and writing instruments.

Numerous events and campaigns support the distinct positioning of the BOSS and HUGO brands; the
calendar's highlights include fashion shows held within the framework of international fashion weeks.
For many years, HUGO BOSS has been engaged in the fields of sport and the arts. Within the former,
it taps premium sports such as golf, sailing, soccer and motorsports to convey the brand values of
success, precision, innovation and sustainability. HUGO BOSS also views support for contemporary
art, with its affinity to fashion, as a key element of its social commitment. To this end, the Group
works with selected art and design institutions and confers two major awards in conjunction with
internationally renowned art institutions.

The HUGO BOSS writing instrument line was launched in 2015 and has quickly become a force to be
reckoned with on the premium writing market. Approaching this segment with a fashion house point
of view, the HUGO BOSS line offers perfectly crafted and performant products, while focusing on
coming up with innovative and disruptive designs. The line offers pens on diverse creative segments;
from classical items to pens that are directly inspired by the HUGO BOSS fashion line. A selection of
the pieces also find their design roots in architectural structures. The writing line is completed with a
full range of matching writing accessories, such as notebooks, folders and pen pouches, as well as
electronical items such as powerbanks. Today, the HUGO BOSS writing instruments are available in
over 100 countries across over 2000 point of sales.