Custom e-Concept

Following the acquisition and merger of over 35 business units —including hotels, restaurants, and wellness clubs— the new group needed to unify its image without losing the individual identity of each establishment. The goal: to build a solid, coherent, and functional umbrella brand, capable of bringing multiple experiences together under a single visual and operational essence.

In addition, a comprehensive solution was required for the production of corporate products, the coordination of global orders, and the local adaptation of materials, accounting for the complexity of operating across different countries, languages, and regulations.

Operational Branding: A collaborative selection of a bespoke product portfolio, ensuring colour fidelity, aesthetic consistency, and quality standards across all locations.

Centralised Design: Each product was designed in line with the group’s new visual identity, while remaining mindful of the target audience for each independent brand and with meticulous care for international applicability.

Customised reprint system:
We have created a modular system that allows the group’s brand to be printed alongside specific customisation for each establishment (name, secondary logo or area), without compromising overall consistency.

Cost Optimisation: A global volume-based pricing structure was negotiated for the entire group, maximising savings through economies of scale

Bespoke Ordering Platform: Development of a tailored internal portal with specific functionalities:

• • • User Roles and Hierarchies: Defined permissions tailored to each user profile and group brand

    • Order oversight by individual brand

    • Dynamic localisation: Automatic currency, tax, and regulatory compliance.

    • Translation into 5 languages.

• • • Real-time visibility of stock levels and requests by location.

Seamless coordination across Dono Dare’s five key departments.

Scalability for new territories and future group brands.

Quality and image control at every level: preserving individual brand identity while ensuring global group cohesion.

A unified platform integrating logistics, ordering, and internal approval workflows

The client, a leading national theme park group, required themed merchandise for its physical stores, retail corners, and e-commerce platform, with a particular focus on children’s products. Each item had to pass a complex licensing and certification process, which made it challenging to meet tight deadlines and ensure a constant rotation of new arrivals throughout the season.

The requirement was clear: to ensure product availability and variety without compromising safety standards or the visitor experience.

• Bespoke Checklist and Tracking System: An exclusive dashboard to monitor licensing, certifications, and the approval status of every product, featuring automated alerts for any bottlenecks or blockers.

• Agility in pre-production/production:

  • Parallel Workflow: Licensing reviews, prototyping, and certification processes were launched simultaneously, reducing lead times and enabling progress across multiple stages at once.
  • Fast Track & Standardised Prototyping: Pre-approvals were implemented for recurring items and pre-validated templates, accelerating the approval process for new products and preventing unnecessary delays
  • Staggered Production and Hybrid Coordination: We prioritised high-turnover and critical items by synchronising international imports with local customisation facilities. This approach guaranteed shorter lead times and provided the flexibility needed for last-minute adjustments.

• Quality Control (Child Safety Focus): All products met rigorous safety standards, ensuring total compliance and suitability for the children’s market.

• Warehousing and Internal Distribution: Centralised inventory management with a stock platform seamlessly integrated with the ERP, ensuring consistent availability and a steady rotation of new arrivals.

• Complex stakeholder coordination: Bridging the gap between the client, international licensors, and five internal departments.
• Deadline Management: Navigating tight timelines while ensuring full compliance with mandatory approvals and certifications.
• Hybrid Production Integration: Synchronising international imports with local customisation to guarantee stock availability.
• Guaranteed stock availability and a constant rotation of new arrivals.

The company required a comprehensive solution to manage, store, and distribute its extensive ecosystem of corporate, internal, and promotional products. Their primary challenges were:

• Lack of brand consistency across multiple locations.

• Lack of inventory visibility and stock control.

• Stock duplication and frequent logistical errors.

• Lack of end-to-end traceability and distribution control.

Custom Design & Manufacturing: Developing and sourcing products aligned with their visual identity for a variety of purposes:

• Exhibition Branding & Giveaways
• Corporate and office supplies.
• Gifts for employees and visitors.
• Workwear, PPE and specialised tools by role and environment.
• Specialised technical kits for distributors and installers.

Procurement Optimisation: Direct negotiation with suppliers to secure highly competitive volume-based pricing

• Servicio warehouse: Receipt and storage of:

  • Products Manufactured by Dono Dare

  • Internal Corporate Material

  • Control of storage conditions and categorisation.

Process digitalisation

• Internal stock and request platform: for teams and locations.
• Exclusive B2B e-commerce for distributors and installers. Benefit from group pricing.
• Bespoke Distribution System: Automated and tailored by country, campaign, or user profile

On-Demand Overprinting: Pre-branded neutral stock with global identity + specific distributor re-printing, eliminating inventory redundancy.

Seamless coordination across Dono Dare’s five key departments.

Scalability for new territories and future group brands.

Quality and image control at every level: preserving individual brand identity while ensuring global group cohesion.

A unified platform integrating logistics, ordering, and internal approval workflows

The Spanish division of an international car brand sought to professionalise the management of its merchandising and corporate products. The dealer network needed a catalogue tailored to the automotive world — beyond the usual promotional items — that would enhance both the shopping experience for high-end customers and the brand’s internal communication. In addition, there was the difficulty of coordinating different user profiles (dealers, staff and end customers) under a single ordering system, and ensuring efficient stock control with fast deliveries throughout the country.

• Specialised Automotive Catalogue: A blend of branded corporate products and sector-specific motoring essentials. This includes strategic partnerships with renowned automotive brands alongside custom-manufactured specialty items.

• Bespoke E-commerce Platform: A dedicated internal portal featuring role-based access (Dealer, Staff, End Customer), real-time inventory management, and tiered pricing structures

• Premium Handover Kits: Exclusive welcome packs for high-end vehicle buyers, designed to enhance the delivery experience and strengthen the emotional connection with the brand.

• Active Employer Branding: Integrating branded assets into internal campaigns to boost motivation and brand pride.

• Warehouse & Distribution: Centralised stock management with continuous replenishment, end-to-end traceability, and controlled last-mile delivery across all of Spain.

• Specialised Motoring Catalogue: Elevated brand assets that go beyond standard merchandise, tailored specifically for the automotive sector.otor.

• Hierarchical Digital Platform: Simplifying order management through structured user access.

• Refuerzo de la experiencia premium en concesionarios.

• Controlled and scalable logistics operations within Spain.

A renowned lifestyle brand was organising its first major international event and needed a collection of textiles and accessories to sell through various channels.

Key Strategic Challenges:

• Inaugural Event Risks: Lack of historical demand data and the high risk of overproduction.
• Trend-driven Apparel Collection: High perceived value garments with premium finishes and retail-quality construction.
• Vision for multi-channel sales.
• Compliance & Quality Assurance: Coordinating international certifications and rigorous quality control protocols.
• Time-Critical Logistics: Strict production and delivery deadlines tied to the event date, including comprehensive international customs management.

Study of trends and distinctive techniques:
The main trends were analysed in order to develop products in line with the brand’s young and modern spirit, but with a distinctive design that would make them unique.

Development with a vision for hybrid production:

• Initial production at source:

  • Designs created for advanced techniques that provide exclusivity and differentiation: laser cutting, puff and photoluminescent inks, 3D embroidery, holographic vinyls, textured screen printing, rigid plates, and PVC.

  • Designs with techniques optimised for rapid production, maintaining high visual impact.

• Optional local reinforcement (phase 2):

  • Expansion of stock of optimised designs at our facilities, with high production capacity.

  • We guarantee immediate availability without compromising the quality or impact of the collection, even under the tightest deadlines

Premium quality and retail finishes:
We include composition and care labels, hang tags, EAN codes, structured shipping, customised polybags, internal protection and other details that ensure impeccable presentation across all sales channels.

Quality control and certifications:
All products complied with international standards and regulations, undergoing exhaustive checks to ensure uniformity and excellence in every unit.

Logistics and customs management:
International logistics were coordinated to ensure timely deliveries, complying with all regulations and critical deadlines related to the event.

• High level of expertise in textile customisation, techniques and creativity that will enable hybrid production.

• Premium collection, distinctive with retail finishes, adjusting the price to the maximum while controlling the customer’s profit margin.

• Coordination of quality control and knowledge of international regulations.

• Logistics and customs with critical deadlines met.

The beverage brand already maintained a comprehensive range of corporate products and merchandising within our warehouses—ranging from POS (Point of Sale) materials and barware for distributors to internal supplies and sponsorship assets for official events.
However, a significant portion of the stored inventory was suffering from low turnover, resulting in unnecessary storage costs and inefficient use of warehouse space. The challenge was to transform this static stock into active brand assets

Objectives

• Boost stagnant stock by integrating it into a promotional strategy.

• Designing eye-catching, cost-effective promotional items engineered to drive consumer conversion at the point of purchase.

• Bridging the Gap: Connecting retail activations with digital extensions to amplify brand visibility and consumer engagement.

• Retail Impulse Campaign: Developed a high-impact promotional product tailored to retail shelf layouts, significantly boosting summer activations across major supermarkets.

• Digital Sweepstakes & Integrated Fulfillment: Implementing an automated online promotion where consumers registered their purchase receipts to win inventory assets. Winners were validated in real-time through our stock-integrated system, with prizes dispatched as agile, fully traceable last-mile deliveries.

• Full ERP & Logistics Integration: Our digital platform was directly synced with our Warehouse Management System (WMS) via ERP, automatically triggering dispatch orders for winners and managing end-to-end last-mile distribution.

• Strategic Marketing Alignment: The entire project was developed in close collaboration with the client’s marketing department, ensuring full consistency with their global communication campaign.

• Turning Static Inventory into Promotional Value.
• High-Impact, Retail-Optimised Product Design.
• Fully Automated Sweepstakes & Fulfillment: A seamless end-to-end solution from winner validation to delivery
• Synergy between Marketing & Operations: Bridging the gap between brand vision and logistical excellence